There are many online music podcast rss feeds to choose from. For many of the feed producers, a podcast feed is a way to distribute non mainstream music that in today’s music industry it would not be able to reach an audience. These musicians have the ability to build a following and share their work with potential fans.

Distributing some of their music by podcast rss feeds helps them grow a small fanbase and attracts listeners who enjoy their work. These musicians may support themselves by also selling portions of their work, or may decide to provide all of their work for free, as many do.

Of course providing just the music is not enough to generate some good buzz. Real success comes when the musician start thinking a little bit as a marketer. A little bit, not loads because this might affect the quality of the artistic outcome. A few simple marketing techniques to promote the music should be incorporated into the daily work of the artist: forum posting, social networking (facebook, twitter etc) press releases to websites and newsgroups. No more than twenty minutes per day. Every day!

These musicians may, after growing a significant fanbase, parlay that popularity into music contracts within the industry. By proving that they can support a passionate audience even with their own limited efforts, a company can sometimes be convinced of the music's viability on a larger stage. By proving that the musicians can support a dedicated audience and can keep producing quality work, the group or the individual artist has a better chance of successfully getting a contract while maintaining their independent style.